As an image consultant, I place a lot of emphasis on colours. You may not know this but the psychology behind your wardrobe colour choices plays a huge role in how people react to you in a professional work environment. The colours you choose to wear to work will subconsciously send a message to those around you.
Colour also has the ability to affect emotions, not only for you but also for those working close to you. This means that even before you’ve said a single word, you have already set the mood for your day, and this is all based on the colour choices you have made. By wearing the right colour for a particular situation you have the ability to make a strong impression.
Psychology in colours
One of the best examples of choosing the right colour is wearing red. When a person wears red they are seen to more determined, powerful, energetic, and exciting. But, at the same time, they are also seen to be more daring, impulsive and aggressive. Subconsciously, red increases our heart rate and breathing. The colour red gives us enhanced energy levels and boosts our confidence.
Wearing red is great for those who address an audience because it will command attention. On the other hand, wearing too much red can be overwhelming for others. Too much red can invoke feelings of anger and it is therefore not a great idea to dress in red, head to toe. Due to the negative connotations surrounding the colour red, it is suggested that you never opt for red when going for an interview.
In this article I will guide you through the psychology behind some of the most popular wardrobe colours to help you decide which is best suited for your work environment:
When a person wears blue it represents depth, trust, loyalty, and wisdom. Additionally, it has a positive effect on the mind and body. Peaceful and tranquil hues of blue cause the body to release calming chemicals.
Blue is best suited for those in stressful environments such as Accountants, Auditors, and Financial Consultants.
Green is associated with growth, harmony, freshness, safety, and fertility. It is known to have healing powers and is the most soothing colour for the eye. Green affects us physically and mentally and helps with anxiety, depression, and nervousness. It can also help enhance vision, stability, and endurance.
Green is suited to those working in the field of Psychology or Life Coaches.
The colour orange promotes a sense of general wellness and emotional energy, compassion, and warmth. Orange will help a person recover from disappointments, a wounded heart, or a blow to one’s pride. It also helps with decision making and enhances happiness, confidence, and understanding.
Those working in Human Resources, People Development and in Psychology should opt to wear orange.
Yellow is associated with hope, happiness, positivity, clarity, and energy. It enhances concentration and helps activate the memory, it encourages communication, builds confidence and stimulates the nervous system.
Tutors and Teachers can benefit from wearing yellow.
Purple has a variety of uplifting effects on the mind and body. Some of these include the ability to calm nerves and create a feeling of spirituality. Additionally, the colour purple encourages imagination and creativity.
Wearing purple is suited for Spiritual workers, Entrepreneurs, Leaders.
Pink is a delicate colour that invokes feelings of sweetness, playfulness, and romance.
Those working with small children will benefit from wearing pink.
Black, Brown, Grey, and White are the Neutrals which can be paired with colour. Neutrals have their own psychology which we will take a look at, at a later stage. When it comes to finding the right colours you will also note that some colours may not work with the shape of your body as well as the tone of your skin. You will need to remember the colour you choose should complement you. To find out which colours are best suited to you, book an exciting one-on-one consult with me. Let’s colour you up and breathe new life into your wardrobe.